A series of short (one page) articles about specific marketing research issues of interest:

1 – The Qualitative – Quantitative Question
(what type of research do you need?)

2 – Focus Group Types
(traditional sessions, new techniques — and how to decide)

3 – One-on-One Interviews
(what are they really? What’s the best way to use them?)

4 – Pros and Cons of Qualitative
(though it is popular and involving, qualitative is not always the way to go)

5 – Ad Concept Testing — Case History
(using Focus Groups to pre-test potential ad campaigns)

6 – Focus Group Sites
(what makes a good location for a group? A bad one?)

7 – Must-Have Research
(what is the one type of research to do if you can only do one?)

8 – On-Line Research
(advantages of doing it online – and what to pay attention to)

9 – Research Costs
(what are you paying for?)

10 – Focus Group Structure
(and why it is not just 8-9 people sitting in a room)

11 – Recruiting Great Groups
(some insight into choosing the right 8-9 people)

12 – On-Line Focus Group Discussions
(when they work, when they don’t)

13 – “Do Not Call” Lists
(the good news and the bad news about telephone sampling)

14 – Researching Small Audiences
(what to do when there are only a few people whose opinions matter to you)

15 – In-House Moderators
(what to know about “do it yourself” moderating)

16 – More About Moderating
(must the moderator “match” the participants? And more…)

17 – Getting A Research Proposal
(getting the facts you need when you need them)

18 – Evaluating Research Proposals
(what to look for once you have your proposal)

19 – Interviewing Teens and Tweens
(groups with this audience can be very fruitful, but there are some pitfalls to avoid)

21 – Focus Groups on Sensitive Issues
(shhh! How to do Focus Groups on subjects not discussed in polite company)

22 – Difficult Respondents
(tips for dealing with those “group hogs” who try to dominate groups)

23 – Dealing with the Unexpected
(three Focus Group “horror stories” – and their results)

24 – Concept Checking
(using Focus Groups to verify a concept – a wine country case history)

25 – Employee Focus Groups
(Will they give their opinions freely? How to help them give you real, personal non-”employee survey” input (even if it isn’t 100% positive) and ideas!)

26 – Advertising Development
(A case history – testing potential ad campaigns with their audiences)

27 – What’s New in Research/Qualitative? (2009)
(The latest in various types of online Focus Group use and technology)

28 – What’s New in Research/Quantitative? (2009)
(Updates on quantitative research technology)