And when the recession is over…

Posted February 3rd, 2010



Some results from a worldwide research study by Synovate:   52% -- of Americans say they have permanently changed their attitudes regarding the importance of saving money  ...

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Tuning Up Your Research: Customer Satisfaction

Posted August 18th, 2009



  There have been quite a few economic downturns over the past 20 years.  Not as bad as the current one, maybe, but they shook us up, too.   Each time as ...

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Research in a Recession

Posted May 6th, 2009



Those of us who have been there before recognized the signs. Consumer confidence plummeted. The housing market skidded to a halt. And then it really began to get ugly! Now everyone is thinking more about personal spending -- and companies are in full “recession” mode. When this kind of economic trouble strikes, the instinct of most companies is to cut costs. Traditionally a substantial percentage of the cuts come from the marketing budget, including ...

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Featured in the Commercial Appeal

Posted April 6th, 2009



JACQUELYN NERREN MARKETING & RESEARCH COUNSEL featured in the business section of The Commercial Appeal, Monday March 30th, 2009. Read the Consumer Insight article (PDF)

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