Business Un-Usual
Posted January 19th, 2012
There are still lots of surveys and focus groups, but the breadth and depth of research needs have evolved.
Glimpses of a few unusual research needs/requests from clients last year demonstrate this (yes, they all got answered!)
What audience is least likely to be included in a company’s Focus Groups? How about the Board of Directors? As part of a rebranding project, the company wanted its Board to participate in a Focus Group – just ...
Eureka!
Posted August 17th, 2011
An organization I volunteer with recently presented their new strategic plan. They had done all kinds of research to get input for the plan. To their amazement they discovered that their newest and least used service was the one that people believed most “reflected the vision” of the group.
Hmmmm....
They were thrilled because they were spending a lot of time on this new service and they had not realized how well-known and well-thought-of it was! Now ...
Tuning Up Your Focus Group: Make Them More Affordable
Posted February 4th, 2011
It is during tough times that consumers are forced to make decisions about what really matters to them. It is important that companies and organizations stay on top of what they choose and WHY they choose it....
And when the recession is over…
Posted February 3rd, 2010
Some results from a worldwide research study by Synovate:
52% -- of Americans say they have permanently changed their attitudes regarding the importance of saving money
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- Planning and conducting primary marketing research
- Communicating research findings
- Facilitating ideation and brainstorming sessions
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