Some results from a worldwide research study by Synovate:   52% -- of Americans say they have permanently changed their attitudes regarding the importance of saving money  ...

  There have been quite a few economic downturns over the past 20 years.  Not as bad as the current one, maybe, but they shook us up, too.   Each time as ...

Those of us who have been there before recognized the signs. Consumer confidence plummeted. The housing market skidded to a halt. And then it really began to get ugly! Now everyone is thinking more about personal spending -- and companies are in full “recession” mode. When this kind of economic trouble strikes, the instinct of most companies is to cut costs. Traditionally a substantial percentage of the cuts come from the marketing budget, including ...

JACQUELYN NERREN MARKETING & RESEARCH COUNSEL featured in the business section of The Commercial Appeal, Monday March 30th, 2009. Read the Consumer Insight article (PDF)